Communication, Career Cate Tidd Communication, Career Cate Tidd

On Writing for Executive Audiences

Writing is the process by which you put ideas and images into another person’s head. It’s magic. Done well, you transmit what you want and everyone understands what you meant. Done poorly, and bad things happen. Miscommunications. People run off and do the wrong things. Lots of wasted effort. Executives hate wasted effort. They hate it more than no effort.

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