On Writing for Executive Audiences
Writing is the process by which you put ideas and images into another person’s head. It’s magic. Done well, you transmit what you want and everyone understands what you meant. Done poorly, and bad things happen. Miscommunications. People run off and do the wrong things. Lots of wasted effort. Executives hate wasted effort. They hate it more than no effort.
Choosing a Career/Job/Role
If you’re just starting out, navigating a career switch, or jumping back into the job market after time away, figuring out what to pursue can be nerve-wracking. How do you know if you’ll like it? Will you accidentally pass on something great and wind up in a dead end? While I cannot see the future for you, here’s an easy exercise to align yourself with the right path.